Band: Youth Killed It
Album: What’s So Great, Britain?
Release Date: October 5th, 2018
Label: Rude Records
Singer/guitarist Jack Murphy commented on the clip:
“The song was written about toxic masculinity and how males are pressured into feeling like they always have to ‘one-up’ each other. In the video, we wanted to portray different types of males and how sometimes you don’t realise just how toxic your actions can come across to other people. It’s time to be more socially aware and understand that people love the real you, not someone you think you need to be. Life’s not a competition it’s a path that we all take together so let’s help not hurt each other along the way.”