The Primals release “Fortune & Sons” music video

Band: The Primals
Song: Fortune & Sons”
Album: All Love Is True Love
Release Date: September 7th, 2018
Label: Southern Lord Recordings

Bassist Chad Fjerstad, who directed and filmed the clip, said of the clip:

“I’ve been making these type of hacked-up, layered performance music videos for a few years now. I told myself I wanted to take a break from that stylistically but The Primals needed a video that shows the band for exactly who we are, doing what we do. This is a band that’s about one thing only: the music. Therefore, we’ve created a video free of other themes or concepts, letting our personas be the only thing to complement the song, with the exception of some color washing and video distortion of course. I’m glad we moved forward with it because this is probably my favorite music video of this style that I’ve made – it just works so wonderfully in the exact ways I wanted it to: shining a spotlight on John’s very natural presence as a frontman, showcasing the incredible talent of Andrew Black as a drummer, and matching the intensity of the very energetic track. Then, I’m in there too, playing that Thunderbird… I guess that’s worth something too. I’m not mad about any of it.”

Pre-order:

  • Southern Lord webstore
  • Bandcamp
  • iTunes
  • [via Brooklyn Vegan]