Seek Irony‘s music video for their track “Running Towards The End Of The World” is streaming online and can be viewed below. Vocalist Kfir Gov said of the song’s message:
“The message of ‘Running Towards The End Of The World’ is that although technology and progress is awesome, we need to step back for a second and reevaluate the sacrifices involved, such as a) losing touch with our human connection (people these days live very lonely lives and barely understand what real friendship even means anymore, we’ve traded real human connection with a social loneliness of sitting in front of a screen all day), b) we’re in a great rush to give up every bit of what is barely left of our privacy, and c) we’re giving very few corporations a lot of control very quickly, before we even have proper legislation and rules on what they are allowed or not allowed to do with all this information that they are collecting on all of us. It’s not all bad of course, there is plenty of good involved in social media. But at times, it just seems like it has become a little too much of an intrusion in our lives.”
The song is off the Austin-based group’s UDR Music-released Tech N’ Roll full-length, out now.