Song: “The Fire Itself”
Director: “Ricky Norris”
Album: The Fire Itself
Release Date: August 27
Label: Solid State Records
Vocalist Sean McCulloch said of the clip:
“This music video serves as a vivid and visually violent representation of what it means to not just be the heat or light, but in ‘The Fire Itself‘. It’s a song about becoming yourself in the truest sense and exploring by burning away the old self to allow your new self room to grow.
I think Ricky [Norris, director] really captured his vision in an aggressive and visually beautiful way. We’ve worked with Ricky on numerous videos in the past and we knew that he would do justice to the song and album overall. Also, my 3-year-old son, Aiden, was able to be in the video, and I couldn’t be more proud.”