Official press release:
To celebrate 32 years at the forefront of alternative music and youth culture, Alternative Press is excited to announce the launch of its new clothing brands.
Your Brand, which will launch later this month with four clothing designs and two accessories, will feature new designs inspired by youth music culture and its community. Each release will be a limited-edition launch exclusive to altpress.com. Future releases will include collaborative designs with popular artists featured by AP and iconic brands within the music community.
The Legacy line will feature classic designs released over the past three decades. These designs will be consistently available on altpress.com. To kick things off, AP has launch a small run of T-shirts, dubbed the APone collection, featuring rare artwork and prints handpicked from the very first issue of Alternative Press. The APone line can be found at altpress.com/apone.
Alternative Press General Manager/CFO Joe Scarpelli says:
“It’s a really exciting time in AP‘s office with the APMAs in only four weeks, and we are so stoked on the launch of our new clothing line. APone is part of our Legacy brand, which is one of two new lines launching underneath our umbrella toward the end of June. We couldn’t be more excited to expand AP‘s brand with this new line of merch that celebrates both our history and future.”
To learn more about AP‘s history, check out 20 things you didn’t know about Alternative Press.
In addition, in honor of 32 years in the business, AP has discounted tickets available for the Journeys Alternative Press Music Awards, Fueled By Monster Energy, but for a limited time only. As our special gift to fans, these low prices will be offered throughout the rest of the month. To be a part of history at the APMAs, pick up your tickets here!